Campaign Overview

Dig.Drop.Done was created to grow flowering bulb sales throughout North America. The program is designed to introduce bulbs to new generations of gardeners and drive them to your store. Many consumers who knew little about flowering bulbs are now learning that bulbs are a surprisingly simple way to beautify their lives.

Launched in the summer of 2011, the Dig.Drop.Done campaign invites new generations of gardeners to discover the surprisingly simple ways bulbs can beautify their lives. Through this website, social media, public relations, print and online advertising, search engine marketing and trade support.

The campaign is sponsored by the Dig.Drop.Done Foundation, whose mission is to promote the joy of bulb gardening and ensure its future in North America. Comprised of a diverse group of member companies, the Dig.Drop.Done Foundation is committed to driving sales of flowering bulbs and sharing its specialized knowledge, resources and perspectives with the industry.