Campaign Highlights
Since its debut, Dig.Drop.Done has people talking about – and buying – bulbs again.
- Dig.Drop.Done and TV designer Taniya Nayak hosted a backyard makeover for the Curbside Chaos winner!
- Campaign supported by 30 different bulb companies
- National full page ads in Real Simple, Shape, Parenting, Gardening How-To and Chatelaine
- The campaign saw nearly 200,000 unique visitors to the website in the first 15 months since launch.
- Magazine ad impressions topped 101 million in 2011
- The campaign helped bulbs make Shape magazine's annual ''It List''
- P. Allen Smith praised Dig.Drop.Done during his presentation at IGC.
- We reached over 10 million Facebook users in 2011
- A single eblast on gardeningclub.com boosted site traffic by 328% the day it was sent.
- Parenting magazine featured the campaign in its opening spread of September 2011 along with a complimentary advertorial.